When you get ready to actively market your business online more than
likely your first stop will be with search engine optimization (SEO).
The most important ingredient to search engine optimization will be
properly conducted keyword research for your website. Keyword research
alone could make or break your online game,,.
If not done properly you could be missing out on very valuable keywords. If you do
not take your time you could put keywords on pages that don’t belong or target
keyword in your pay per click campaign that do nothing but produce clicks and burn
through your marketing and advertising budget. When conducting keyword research
there are some things you should be looking out for.
1. What Niche do you want to be In? You will have to find out what type of
group you want to be visible to and get inside their shoes in order to figure out
what types of keywords will fit best on your website. Really find out and isolate
what type of products you are servicing and find all the niche keywords and
phrases that revolve around that niche. Don’t always worry about targeting all the
high volume keywords because they receive the most traffic. Long tail keyword
phrases often times convert the best when it comes to SEO and PPC. The long tail
phrases are usually conducted by web users who know exactly what they are looking
2. Budget: Budget meaning how much of a marketing budget do you have to go
after competitive keywords? If you are a one person company starting out you will
need to bring some heavy ammo to go after the same keywords that your competition
that might have been around for 5-10 years and is established is going after. It
is important to not only target the very competitive keywords but also the
keywords that have medium amounts of traffic and also low. You have to remember
that SEO is long term and you won’t be visible over night.
3. Competition: Take a long hard look at your competition to see what it is
that they are targeting. It is always important to take a look at what your
competitors are targeting for keywords on their website when you starting
conducting your keyword research. You know what they say; the best offense is a
good defense. It is always important to know what types of keywords your
competition is going after so you can gauge just how much of an effort you will
need to put out there in order get into the same area.